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Users will soon have a new feature that allows them to cut down on the volume of AI-made content appearing in their feeds. This move comes as the company disclosed that it now features more than 1 bn AI videos.

Trial and Implementation

The update is being tested over the next few weeks before a full-scale launch. This development coincides with a increase in AI content, spurred by recent video-generation tools.

The Broader AI Trend

It has been noted that nearly a tenth of the most rapidly expanding channels on another major platform only show clips produced artificially. A considerable share of this output is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is often illogical or dreamlike.

Our research shows that many people enjoy content made with AI tools, from AI artwork to science explainers, and we want to give people the option to see more or less of that, according to their own choices,” commented a company executive.

Volume and Proportions

The platform announced that there are currently 1.3 billion videos on its service identified as AI-generated. Overall, in excess of 100 m videos are submitted to the service every day, making AI content a minor part of its complete catalog.

How to Adjust Settings

Viewers will be capable of decrease or raise the level of AI-generated videos they watch by accessing the “manage topic” feature in the application and picking the AI content topic. Further subjects that are already be modified under the filter cover news, fashion, beauty, and choreography.

AI Disclosure Rules

TikTok’s guidelines require creators to label lifelike AI-made content, and it bans harmful fake videos of well-known individuals or crisis events. Any believable artificial content that is unmarked can be taken down under its user guidelines.

Additionally, the platform will now attach an “AI-made” label to content produced via its own AI tools, or identified by an industry-wide initiative for identifying AI-generated material. This action is intended to stop users from attempting to bypass the disclosure requirement.

AI Literacy Programs

The company is also establishing a $2 million awareness program for professionals and groups to produce learning resources about using AI responsibly. This project will benefit educational bodies specializing in educating coding and technology.

Moderation Strategy

The video-sharing app has supported its moderation strategy, amid debate over intentions to cut jobs for hundreds of safety staff in Britain. It is set to cut 439 jobs in its content moderation team in the UK capital, with labor groups and online safety experts expressing worry that humans are being replaced by AI moderation.

A company official stated that people-led review would still have a role, but automated tools can protect employees by filtering out the most harmful content ahead of it gets reviewed by staff. The company stated a 76% decrease in shocking and graphic content seen by content reviewers over the last 12 months due to the use of its automated systems.

We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as rapidly, which is where a lot of the machine support is really helping us process content quickly.”